Are you truly in charge of your data, or are you just renting space from a provider who calls the shots? It’s like your backup service – the very thing meant to protect you – becomes the source of your biggest headaches.
Technical hiccups, planned obsolescence or ulterior motives?
Currently, I’m hearing a lot of horror stories from prospects that genuinely alarm me. Here are just some of the challenges they’ve encountered with their current (and, given their experience, soon to be previous!) providers:
- “Service unavailable.”
- “Cannot find any snapshots with data.”
- “Exports yield an error.”
- “Support team is ignoring queue.”
These aren’t just minor glitches; they’re catastrophic failures that can bring your operations to a grinding halt. Backups are your safety net should you become the victim of a cyberattack or experience any other sort of data loss – something businesses worldwide have to plan for as part of their business continuity strategy.
If your backup provider can’t (won’t?) restore your data or release it to you when you decide to move on, you’re not just experiencing a technical issue. You’re being held to ransom. It does make you wonder: If you can’t get to your data, why keep it safe in the first place?
The problem with black box backups: Are you just hoping for the best?
Many traditional cloud backup solutions operate on a “black box” principle. You send your data off, assume it’s safe, and hope for the best. But when things go wrong, the lack of transparency and control can leave you in a desperate situation.
Invisible data:
- Do you actually see your data being backed up? Can you verify its integrity? Or is it a leap of faith into an opaque system?
Recovery roulette:
- The ultimate test of any backup is recovery. If you can’t reliably retrieve your files, what’s the point of backing them up in the first place?
Maintenance mayhem:
- Lengthy “planned maintenance” windows that coincide with critical data access needs, or worse, outright outages, demonstrate a profound lack of respect for your business continuity.
Support silence:
- When you’re in a crisis, you need immediate, effective support. Being ignored or being put in a seemingly endless queue is simply unacceptable. In crisis situations, you are already spinning lots of plates – you don’t need to add more. What you need is a team that understands the urgency and responds quickly.
It’s time for a different approach: Backups on your own terms
The good news is, there’s a better way. Imagine a backup solution where you are genuinely in control. Where your data isn’t just stored remotely, but is accessible, visible, and recoverable on your terms. True data ownership, excellent support, and staying ahead of security threats are paramount.
You need a solution that prioritizes:
- True data ownership: You retain full command over your valuable information, always.
- Reliability you can trust: No more guessing games about whether your backups are actually working or if your data is truly safe.
- Proactive support: When questions arise, you get answers and solutions, not silence.
- Effortless recovery: The ability to retrieve your data swiftly and seamlessly, every single time.
Don’t let your critical business data be held for ransom by unreliable services. It’s time to demand more from your backup solution.
About Donna
Donna Torres joined CloudM as CEO in August 2023 with a clear mission: to guide its next phase of growth. With extensive experience in scaling global teams at companies like Xero and Planday, she understands that true success comes from empowering people. Her leadership is defined by a focus on building strong teams and creating a culture where everyone can contribute to sustainable growth, ultimately making a tangible impact for customers.

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