COMPARISON GUIDE

CloudM vs GAT Labs

Get started

 

GAT Labs is a capable auditing and monitoring tool. But if you need true end-to-end automation — with backup, archiving, and cost control all in one platform — CloudM Automate goes further.

CloudM Automate is the only platform in this comparison that covers automation, backup, archiving and email signatures in a single solution.

CloudM Automate

The complete Google Workspace management platform

  • End-to-end user lifecycle automation with 30+ workflow steps
  • Integrated backup, archiving, email signatures — one platform
  • Smart Teams: dynamic policy groups beyond Google’s OUs
  • Sovereign backup hosting in your own infrastructure
  • Automated licence recycling to cut Google Workspace spend
  • Trusted by 40,000+ organisations including Spotify, Netflix & Uber

GAT Labs

An auditing and security monitoring suite
  • Deep audit reporting and user activity monitoring
  • GAT Flow for onboarding/offboarding workflow automation
  • GAT Shield for Chrome browser-level oversight
  • Real-time DLP alerts and third-party app visibility
  • Education-specific tools (Teacher Assist)
  • SOC 2 certified

The bottom line
GAT Labs does reporting and auditing well — it’s a solid choice if visibility and compliance monitoring are your primary goals, particularly in education or government. But it doesn’t offer backup, archiving, email signatures or licence cost management. CloudM Automate is designed for IT teams who want a single platform to handle the full lifecycle: provisioning, data protection, compliance automation, and communications — without stitching together multiple tools.

What you get with CloudM that GAT Labs doesn't offer

Data Backup & Recovery

Full Google Workspace backup with granular restore and sovereign hosting — your storage bucket, zero vendor lock-in.

Archiving & Retention

Automated, GDPR-aligned data retention and deletion policies — applied consistently at scale, without manual intervention.

Email Signature Management

Deploy, schedule and analyse signatures via direct Gmail API. No third-party mail relay. Campaign banners for Marketing included.

Smart Teams

Dynamic user groups based on any attribute — more flexible than Google OUs — automatically applying the right policies to the right people.

Licence Cost Management

Auto-archive leavers’ data at a lower cost than Google Archived User licences and instantly free up seats for new hires.

Single Pane of Glass

Replace multiple tools with one platform. Automation, backup, archive, and signatures — consolidated, not cobbled together.

CloudM Automate vs GAT Labs: Feature comparison

A side-by-side look at core capabilities.
Competitor 1 Logo Competitor 2 Logo
User lifecycle automation
30+ steps, fully customisable workflows
GAT Flow — workflow automation
Smart / dynamic user grouping
Smart Teams — cross-OU, attribute-based
OU-based group management
Google Workspace data backup
Full backup, granular restore, own storage
Data archiving & retention
Automated GDPR-aligned archiving
Email signature management
Direct Gmail API, scheduling, alias signatures
Audit & compliance reporting
Domain insights and policy dashboards
Deep audit trails, real-time DLP alerts
Chrome / browser management
GAT Shield — live browser-level control
Licence cost optimisation
Auto-archive, recycle licences instantly
Data sovereignty
Host backups in your own cloud region
Education sector tooling
Suitable but not sector-specific
Teacher Assist, student screen monitoring
* Information accurate as of January 2025
  • A badge reading

    We’re utilising Automate for all of our employee offboarding across the Google Workspace, meaning that we now have a graceful and consistent methodology for all business leavers.

    Jake Hooker, Product Manager, Majestic Wine Warehouse LTD

  • A badge reading

    Backup combines everything that CloudM does brilliantly – migration and automation – into a product that will help a lot of organizations easily combat the consequences of data loss.

    Paul Young, Head of Collaboration & Communications Digital Solutions, Holcim

  • A badge reading

    I’m not in the platform all that often, but that’s by virtue of it working really well. I don’t need to be in there all the time. It’s one less thing to worry about on the long list of go-to-market tasks and deliverables.

    Tom Higgins, Senior Growth Product Marketing Manager, Voxpopme

  • A badge reading

    We have saved millions of dollars by using CloudM to move archive users to a secure storage archive.

    Paul Young, Head of Collaboration & Communications Digital Solutions, Holcim

Our customers
CloudM is trusted by over 80,000 customers worldwide

Latest resources

Insights

A unified brand voice, one email at a time

September 30, 2025

Find out more
Insights

Is your Google Workspace HIPAA/NIS2 compliant?

March 16, 2026

Find out more
Insights

How to secure employee offboarding in 5 steps with CloudM

January 15, 2026

Find out more

Take control of Google Workspace governance

If your Workspace environment relies on scripts, spreadsheets, and manual processes, the risk is already there; it’s just hidden. CloudM gives Workspace admins a single platform to govern users, data, and licenses at scale.