50 Million Migrations: Key Learnings and Future Gazing Blog

50 Million Migrations: Key Learnings and Future Gazing Blog

Since our inception in 2009, we’ve successfully performed over 50 million migrations to the cloud. To celebrate this milestone we’re looking back and sharing our learnings with you through a series of webinars and blogs. Check out all of the topics being covered in the series here.

This week we’re talking about our key learnings from 50 million successful migrations to the cloud, and which direction we see the industry taking in the future. Our Chief Product Officer - Gary Bennion and CloudM’s Product Marketing Manager - Yvonne Duddle hosted a 30 minute webinar on this topic, which you can now watch on-demand here for even more in-depth discussions.

Where it all began

CloudM’s History

CloudM’s migration tool was built in 2009 by it’s sister company Cloud Technology Solutions (CTS) - a Google service provider that has now grown to become Google’s European Partner of the Year 2019. CTS was approached by The Economist Magazine in 2009 to support a migration from Groupwise to Google, which fuelled our in-house engineers to develop V1 of our migration technology, followed swiftly by our Managed Migration service in 2010. Since then, companies such as Linkedin, Uber and Booking.com have used our migration technology to make the move to the cloud, and as our customer base grew, so did our software.

The ability to migrate to Office 365 was added in 2014 and the tool now has the ability to migrate from over 30 different source platforms. As SaaS products grew in popularity, CloudM built a hosted version of the migration tool in 2017, which helped accommodate smaller migrations, where little to no support is needed. The latest major addition to the product was the introduction of file migrations to Dropbox, which was added last year. As the industry evolves we’re committed to staying ahead of the curve and doing everything possible to accommodate our customers, so keep your eyes open for more innovations on the horizon.

Defining Moments of Change for Cloud

Google Apps for Work disrupted the market in 2006, which made businesses realise the potential of SaaS productivity suites, prompting Microsoft to evolve. The space grew rapidly over the next few years, and in 2017 Microsoft began to push the envelope even further, with this competition resulting in Microsoft Teams and Google Hangouts extending the requirements for cloud adoption to another level. As the tug of war between Microsoft and Google continues, the positive for businesses is that we’re getting new and improved products and feature releases at an unprecedented rate.

Constants of the Cloud Space

The complexity and challenges associated with performing cloud migrations unfortunately hasn’t changed over the years. As businesses continue to assess which tools best suit their needs, cloud to cloud migrations are becoming more prevalent, which poses its own set of challenges. On top of that, If one market trend has maintained over the last decade, it’s that on-premise solutions continue to fall in popularity and cloud and SaaS applications are the present and the future.


What we’ve moved and where

Unsurprisingly the vast majority of our migrations have been to Office 365 and G Suite, with 90% of these being emails, and file migrations making up the remaining 10%. As cloud to cloud migrations become more popular, we’ve also performed an increasing number of contact and calendar migrations. Within email platforms specifically,the one which has been migrated from the most has been Microsoft Exchange, with on-premise file systems and Box being the most popular platforms to migrate files from.

In terms of geographic trends, 60% of our migrations have been US based, which is within expectations due to the large interest in cloud adoption much sooner than another other country. The UK is then second to the US with 10% of our migrations being based on our home turf. The rest have been spread across over 80 countries worldwide, with the most notable being Canada (4%), The Netherlands (4%), Germany (2%) and France (2%).

Platform Trends

In the beginning the majority of our migrations were from the likes of Lotus Notes, Novell Groupwise and Zimbra, with the surge of users migrating from Hosted Microsoft Exchange not kicking off until 2014. The last few years have seen cloud to cloud migration skyrocket, with companies freely switching providers to best suit their needs at the time, and mergers and acquisitions providing a challenge for businesses when two different productivity suites are used.

The Future

Cloud Adoption across Regions

As previously mentioned the US was first to adopt to the cloud, with the UK not far behind them. The Netherlands and France led the charge for the rest of Europe, however Germany have been slower to adopt. Despite this, adoption has more than doubled across Germany in recent years. We migrated 50,000 users in 2019 and we’ve already exceeded this number in 2020.

As well as Germany, we expect the US, Australia, France and the UK to continue their growth, particularly as cloud to cloud becomes more commonplace. The overall growth in cloud migrations is also something we expect to be supercharged globally due to the knock on effects of the Covid-19 pandemic and the increase in the amount of remote working and collaboration.

The Future of Destinations

It’s often difficult to look past Office 365 and G Suite, as they seem to be so embedded and are innovating so quickly that it would be difficult for any other organization to keep up. However, other cloud players are keeping them on their toes, with platforms like Dropbox staying relevant with multi-cloud collaboration and new user experiences with releases like Dropbox Spaces. The industry as a whole is likely to move towards a multi-cloud model across organizations, including more businesses who choose to use a combination of both Office 365 and G Suite. This may cause some problems, but will also offer opportunities for global solutions providers performing migrations as part of mergers and acquisitions. As a whole, businesses are expecting more freedom moving forwards. With the introduction of SaaS focused applications such as Zoom and Slack, and the increase in cloud to cloud migrations, organizations are demanding that the cloud work for them and their users specific needs.

The Future of CloudM

With the addition of Dropbox to our destination list last year, we’re looking to connect even further with other SaaS applications such as Slack to our Migrate and Manage products. We’re also expanding further into the management space, helping customers not only get to the cloud but get the most out of it in a world dominated by SaaS. At the core of everything we do, we’re truly passionate about helping organizations be more productive, more secure and get more value for money from their IT spend.

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