CloudM Welcomes New Investment From Marlin

CloudM is pleased to announce a majority investment from Marlin Equity Partners (Marlin). Current investor NorthEdge Capital (NorthEdge) has reiterated its support in the business and will maintain a minority share in the business.

Tom Ray, CEO and Managing Director at CloudM said, “CloudM is well-positioned to capitalise on the significant market for Google Workspace and M365,” he continues, “We see increased demand beyond just migrations to include archiving, backup, business continuity and lifecycle management. We are delighted to join Marlin, who bring a wealth of operational expertise and domain knowledge to our team, while continuing our relationship with NorthEdge. With their shared vision and support, we look forward to further strengthening CloudM.”

CloudM’s software helps partners and customers manage Google Workspace and M365 data at scale.

Mike Wilkinson, a Managing Director at Marlin said, “CloudM has emerged as one of the world's leading data management platforms for Google Workspace and M365. The business’s focus and expertise in software for managing the complex data sets on these platforms make it well positioned in a strategic growth market. We are excited to partner with the management team to build and scale the business to become a global leader.”

Jon Pickering, Chief Investment Officer at NorthEdge added, “It has been great working alongside the CloudM team over the last four years. The team has worked incredibly hard since our initial investment in 2018, growing net revenues, developing a number of new proprietary products, scaling internationally and consistently investing in their people. Like Marlin, we believe that the company will continue to grow, solidifying its position as one of the leading providers of Google Cloud Services in EMEA and we are excited to remain part of the journey.”

Marlin Equity Partners is a global investment firm with over $8.5 billion of capital under management. The firm is focused on providing corporate parents, shareholders and other stakeholders with tailored solutions that meet their business and liquidity needs. Marlin invests in businesses across multiple industries where its capital base, industry relationships and extensive network of operational resources significantly strengthen a company’s outlook and enhance value. Since its inception, Marlin, through its group of funds and related companies, has successfully completed over 200 acquisitions. The firm is headquartered in Los Angeles, California with an additional office in London. For more information, please visit their website.

NorthEdge is a lower mid-market private equity firm headquartered in the North of England, owned, and built by its senior team, supported by a global blue chip investor base. The firm has £900 million AUM across four regionally focused funds. Headquartered in Manchester, with offices in Leeds and Birmingham, the NorthEdge team has a 25-year track record of investing in businesses with ambitious management teams and significant growth potential. Its current portfolio of 27 businesses employs over 7,000 people. NorthEdge looks to invest in like-minded businesses and management teams who have real ambition and the potential to shape global markets. They back management teams, in the Technology, Healthcare, Business Services and Specialised Industrials sectors, who recognise the value of having an experienced business partner alongside them, supporting them to build a better business. For more information, please visit their website.

CloudM is a global software company on a mission to help partners and customers manage Google Workspace and M365 data at scale.

With more than 12 years of experience under their belts, and having performed more than 70 million migrations with their world-leading migration software, CloudM now helps over 40,000 users in more than 107 countries manage their IT administration.

Employing more than 50 people in CloudM’s headquarters in Manchester, and across its globally remote workforce, the company CEO is Tom Ray.

For more information, please visit our website.