Every IT leader has a Microsoft 365 business continuity story. The emails stop. The calls start. And somewhere, a very uncomfortable calculation is being made: how much is this costing us per minute?
For most organisations, the answer is north of $9,000. Per minute.
98% of organisations report that a single hour of downtime costs over $100,000. For enterprises running on Microsoft 365, that risk is concentrated in a single platform. And 2025 made clear that multi-region service degradations are not edge cases, they are a frequent pattern.
The old answer was backup. But backup is not the same as continuity. Restoring 5,000 users from a backup can take days, with an RTO of 24 to 48 hours. Under DORA and NIS2, financial entities must demonstrate immediate failover capability. A traditional backup strategy in that regulatory context is grounds for a significant fine.
Business Continuity: A hot standby, not a last resort
CloudM Continuity is a real-time data sync service between Microsoft 365 and Google Workspace. Mail, Calendar, Contacts, OneDrive documents, SharePoint, Teams Chat, all mirrored continuously to a live Google environment.
When Microsoft goes down, users don’t wait for a restore. They have a warm seat in Google Workspace, fully provisioned, up to date, ready to work. No manual scripts. No helpdesk queue.
When Microsoft comes back online, CloudM runs its Reverse Recovery Mechanism, a delta failback that pushes any work done in Google back to Microsoft. Nothing is lost and nothing needs to be reconciled by hand.
The entire user lifecycle is automated. Users are synced from the Microsoft Directory directly to Google, with licences assigned automatically. No manual provisioning at the moment you can least afford it.
Why now
April 2026 marks the launch of CloudM Continuity. The timing reflects where the market is. DORA and NIS2 are accelerating buying decisions in Finance, Legal and Healthcare. Compliance officers are being asked to prove sub-two-hour restoration capability. CISOs are under board-level pressure to eliminate single-vendor dependency.
The ROI maths is straightforward. For a 5,000-user company, a four-hour outage costs $3M in lost productivity. CloudM Continuity pays for itself in minutes.
Discover CloudM Continuity at Google Next
CloudM Continuity is the technology layer that makes the Google Business Continuity Plus SKU work. Google Workspace is the only enterprise-grade, diversely routed alternative to Microsoft 365 at scale. But without a solution that keeps data in sync across both environments continuously, the proposition has a gap. We close it.
For partners, this means margin on the Google SKU plus a dedicated CloudM partner margin on every Continuity seat sold. For customers, it is the answer regulators are increasingly requiring: a documented, tested failover that works in hours, not days.
If you are at Google Next this year and want to see it in action, find us at booth 4511or reach out at bc (at) cloudm.io.
Ready to build a business continuity for Microsoft 365 practice?
Book a call or contact bc 'at' cloudm.io today!
